BACKGROUND
Rukayya Bintu Umar was born in Damaturu native authorities space now the Yobe State, exactly in 1979. She was raised and introduced up in Maiduguri, the Borno State capital.
EDUCATION
I began my early training in Borno, the place i attended Lamisila Main Faculty, Maiduguri, Borno , from 1986 to 1992 , after which I proceeded to excessive Islam, Maiduguri, for my O’ stage training from 1992 to 1996.
MARITAL LIFE
After I graduated from excessive Islam college in 1996, I bought married , and as you may see, I’m fortunately married to my my tremendous hero and really beautiful husband, Mohammed Abubakar , the union is tremendous blessed with 4 kids. Allow me to that I’m proud to announce right here that whereas one is presently doing his necessary one 12 months Nationwide Youth Service Corps programme, others are on the verge of finishing their research in numerous universities within the nation.
ABOUT YOUR BUSINESS
As a baby, I had ardour for enterprise, significantly shopping for and promoting. There may be this ardour in me to alter the world via considerable furnitures and different equipment. I can proudly inform you that previously 25 years, I’ve continually pursued new and higher methods to carryout my enterprise to buyer’s satisfaction.
I’ve preferred the concept of bridal and kids clothings as nicely advert furnishings. I additionally deal on different materials similar to wrappers, mattress sheets, sneakers of various sorts, and kitchen gear amongst others. In truth, all the pieces a girl wants in her matrimonial home. I even have sachet water manufacturing unit.
WHO TAUGHT YOU?
My mom . She taught me how you can work arduous and excel in life . She inspired me to be hardworking , and by no means to see the mattress as my resting place.
Regardless of being a housewife, my mom was finishing up what we name petty buying and selling. She bought Kolanuts, soup spices to say however just a few. the truth is, she taught me how you can get up early . These rules formed my life. Rising up, every time she sends me to purchase earrings for myself and my siblings, I at all times patronise wholesalers and use the complete cash to buy the pack as a substitute of outlets who sells items , and when ordered by my indignant mom to return it , I am going forward to defend my self, giving her causes to permit me retail it to make revenue. I at all times go the additional mile to defend my motion by insisting that it’s cheaper.
So, that is how I ventured into enterprise. To be candid, I began my enterprise with lower than N100 and even much less. That’s how I grew to what I’m now.
The logic is that , instantly I realised that individuals have been at all times on standby to patronise me, I made a decision to develop this, upgrading my procurement and provides to purchasing and promoting of wrappers of low high quality however later progressed to promoting top quality and valued materials and others; sneakers, earrings and plastic plates amongst different gadgets.
FUTURE PROJECTIONS
Nicely, although I now personal a furnishings store and a sachet water manufacturing unit, I nonetheless have that behavior of promoting virtually all the pieces similar to sneakers, wrappers, earrings, plastic plates, kitchen gear and others fetches me spectacular earnings. I as soon as stocked my store with provisions too. In a nutshell, I’ve been into many trades that, Alhamdulillah, has been fruitful for me. I believe to the most effective of my information what I’ve by no means tried or bought up to now in Damaturu is meals stuff, therefore, I dream of venturing into it. My life is filled with wrestle and is paying considerably.
As a human being, one won’t cease planning and hoping for the most effective. My future plan is to ascertain an enormous firm , via which I can make use of extra staff. Proper now with the little I’m doing, I’ve about eight staff. So if I can have extra, astray, I’ll set up extra factories, engaged extra individuals and assist ladies to be self-reliant.
INSPIRATION
Three sturdy forces impressed me.
Firstly, like I stated, shopping for and promoting is my ardour. I really like buying and selling do a lot . Let me simply say that I really like making income; that is the type of thought that evokes and motivates me.
Secondly, my loving husband who didn’t object to my alternative of enterprise. He believes in my functionality, helps and suggests end result oriented methods that had helped me in the present day.
Thirdly, I noticed it as an avenue to contribute my small quota to the progress of my beautiful household. I’m impressed by occasions and calls for round me.
CHALLENGES
My main problem growing debt. That is fairly unlucky as a result of some intentionally owe in different to fustrated you. I’m saying this as a result of though you at all times have good capital base, concepts and inspirations as an entrepreneur, these debtors who intentionally accumulate items with guarantees to pay at a later date however by no means do, you can’t excel.
Look, they may find yourself pulling enterprise down.To an extent, you simply must be strict. Once more, we stay in a society the place the financial system is bitting and households are battling to outlive. So, I get a whole lot of unusual appears after I decline to promote my items on credit score.
WHY FEW WOMEN ARE ENGAGED IN BUSINESS
I believe this has to do with many components. The main ones I believe must do with assist and encouragement from completely different sectors. Although, in the event you take a look at it from one other angle, the ladies too have their very own distinctive downside. You see as northerners, we’ve got our faith and tradition that teaches us how you can stay and behave, however, some ladies , if given alternatives to do issues freely, abuse that freedom and have interaction in unthinkable behaviuors.
So the components are simply many! For instance, some males are of the behavior that if a girl is financially buoyant, she may very well be cussed and as such he won’t enable his spouse to partake in enterprise or enterprise. Others additionally really feel like, because the lady has a supply of earnings they have an inclination to go away each duty that’s hitherto meant for them to their wives. So the components are as many as you may consider simply because the options
THEN WHAT DIFFERS YOU FROM OTHERS?
For me, I’ve the total assist of my husband. He is aware of me out and in and we’ve got understanding of one another. I’ve advised you earlier than, he encourages me a lot, therefore, my story is solely completely different, Alhamdulillah! Additionally, the mere incontrovertible fact that I’m deligently doing my enterprise increasing and succeeding I. My alternative enterprise makes me completely different from others.
I imagine my title rings a bell in Damaturu. Extra time, I’ve been capable of open up my coronary heart and let Allah categorical himself via my wrestle.
DREAD
What I dread theost is just not having the ability to do as a lot as I aspire to do in enterprise and in life objectives..
ACHIEVEMENT
I might say my greatest achievement is the lives I’ve been capable of impression via my enterprise . My household’s progress and having a loving husband in addition to social duty actions. These achievements I worth significantly
HOW DO YOU MULTITASK?
Bythe grace of Allah I’ve been capable of strike steadiness between household and enterprise.
Actually regardless of the revenue I make, I set a turnaround time , and doing that is actually serving to various issues on the similar time. Additionally, my kids have come of age, so they assist me lots. They make issues a lot simpler for me.
WORDS OF WISDOM
To my fellow ladies and to younger women, studying by no means ends . I at all times benefit from any alternative to study and introduce new commerce . So, in essence, don’t restrict yourselves . You will need to dare to do extra and study new abilities. Be artistic
Profitable entrepreneurs at all times give 100 per cent of their efforts to all the pieces they do. If you recognize you might be giving your greatest effort, you’ll by no means have any purpose for regrets. Concentrate on issues you may management; keep targeted in your efforts, and let the outcomes be what they are going to be.
I additionally wish to channel a part of my recommendation to males . As we’re conscious, our faith, tradition and custom emphasises the place of a man as the pinnacle of the household. It’s time we transfer alongside apart growth practice and start to see issues from a special. In truth, it’s excessive time we embrace optimistic adjustments. Issues are altering and the world is altering very quick, therefore, we should try to maneuver with the practice.
Males as heads ought to encourage their wives and feminine kids to be enterprising. We’ve got some ways of constructing our daughters enterprise into companies that can be helpful not solely to their speedy households however to the society at massive. The main issues are for fogeys to gear up in direction of inculcating sound and ethical upbringing of their wards. Whereas educating them, we should prioritise non secular training; it’s at all times paramount to inject sound character within the minds of youthful ones. With good and sound training, particularly faith, the deceptive debate and concern of permitting ladies to enterprise into enterprise won’t come up.
Ladies should know their limits by doing issues appropriately. As I’m speaking to you due to poor upbringing from each the dad and mom and the husbands, it’s possible you’ll discover a lady delving into a number of crises operating into hundreds or thousands and thousands on the , there have to be a beginning and reigning level, so nothing comes straightforward. As ladies, we have to be affected person, obedient, respectful to our husbands, household and the society. Even in case you are an entire housewife, begin doing one thing at your matrimonial residence. I imply begin promoting one thing as a result of by doing so, your husband might assist you and your kids will study to be enterprising. Encourage your kids to be enterprising particularly now that we’ve got trendy methods of doing issues on social media. As a result of introduction of social media, one can simply promote and even promote property on-line. So let’s strive one thing as a result of for a enterprise to achieve success, there have to be logic, commitments that are constructed over time.
